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At Hologic, we’re an innovative medical technology company that enables healthier lives everywhere, every day. We are also a company that prospers and grows, which is why we’ve been able to expand our offerings to empower even more people and champion women’s health
 
What powers our growth across Breast & Skeletal Health, Diagnostics, GYN Surgical and Medical Aesthetics Solutions is also what differentiates us: the exceptional and clinically proven capacity of our products to detect, diagnose and treat illnesses and other health conditions earlier and better. This clinical superiority creates high expectations, which we fulfill by continually challenging ourselves to improve health through better technology, education and market access.
 
None of this would be possible without the talent and passion of our employees. Together, our expertise and dedication to developing and sharing more robust, science-based certainty drives our global presence and a promising pipeline that responds to the unmet health and wellness needs of women, families and communities.
 
While we focus on women’s health and well-being, we are committed to having an even broader benefit on the world. Together, we advocate for better health and wellness through solutions that provide ever greater certainty and peace of mind.
 
 
The Associate Product Director at Hologic, Inc. in Marlborough, MA will:
  • Execute product and customer-facing initiatives while supporting initiatives that strengthen biomedical product pipeline and improve customer market share, customer satisfaction, and profit margins.
  • Apply knowledge of biomedical product engineering as well as marketing fundamentals to deliver insight driven innovation. 
  • Specifically manage marketing initiatives for products used by extremities orthopedic surgeons.
  • Identify and communicate customer needs and translate into product requirements.
  • Apply experience in segmentation, targeting and positioning.
  • Support management of technically complex product lines to achieve defined business objectives.
  • Manage lifecycle of product portfolio globally.
  • Provide input into next generation products.
  • Partner with Market Insights to execute market research initiatives around customer needs and product validation.
  • Participate in upstream and downstream marketing initiatives.
  • Assist in development of marketing collateral and sales training.
  • Support development of market opportunity assessments, pricing analysis, financial modeling, demand forecasting, and set goals and track metrics of demand generation initiatives.
  • Drive U.S. business plan objectives of sales, net income, gross profit, inventory and price on a quarterly basis.
  • Work closely with manager to assist in the development of business plans related to area of focus (i.e. business segment, product, region, etc.).
  • Develop well positioned market messaging to drive customer behavior.
  • Guide sales training strategy for delivering product knowledge.
  • Partner with R&D counterparts to lead innovation process and product development programs.
  • Contribute to product scope, provide design inputs, validate product design, and develop launch messaging and materials.
  • Leverage strong understanding of product development process and functional areas (quality, regulatory, etc.) to ensure on-time launches.
Minimum Requirements:
  • Requires a Master's degree in Engineering (Industrial and Systems, Manufacturing, Mechanical), Business, Marketing, or related field plus two years of product marketing and market research experience in the healthcare industry.
  • Will also accept a Bachelor's Degree in Engineering (Industrial and Systems, Manufacturing, Mechanical), Business, Marketing, or a related field plus five years of product marketing and market research experience in the healthcare industry.
  • Two years of experience must include two years of experience in each of the following:
    • (1) global product management;
    • (2) extremities orthopedics marketing;
    • (3) financial modeling;
    • (4) marketing collateral development;
    • (5) pricing strategy development;
    • (6) sales training; and
    • (7) upstream and downstream marketing activity.

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