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Service Marketing Manager

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Marketing
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In this role, you will be responsible for setting the strategy for strategic commercial plans and initiatives for the Services business.  Key elements of the role will be firstly to develop Annual Business Plans in partnership with Service, Commercial leads and cross functional partners and secondly to partner with service and commercial Leads (including Dealers), and local Marketing and Sales to implement and monitor approved plans. You will drive marketing strategies to support EMEAC new business growth and the trial/adoption of organization’s services.  You will also set and coordinate strategic direction and customer focused marketing actions. Primarily focused on our Breast and Skeletal Health division (70%), you will also be involved in similar activities across all divisions of Hologic.

We need a strong influencer and leader who will help us to continue to innovate with intelligence and work across the company to bring new focus to key innovations in operational excellence and customer facing solutions. 

 

Duties and Responsibilities:  

  • Establish 5 year Strategic Plan for services and offerings achieve best in class Service growth through marketing and commercial activation.
  • Drive annual marketing plan in line with business objectives 
  • Lead marketing analysis to identify service customer needs, competitive landscape and to prioritize market opportunity.
  • Lead installed base analytics to develop targeted service offerings- economic value propositions.
  • Develop value base service offerings for contract and on demand customers.
  • Build business cases for new service offerings.
  • Create value proposition and key messaging for all customer types (clinicians, hospitals, national accounts, economic buyers) to ensure service contract attachment rates
  • Support Hologic Dealers in focus markets to help develop their service programs
  • Analyze pricing and ensure pricing policies are aligned with product portfolio objectives
  • Act as Marketing support to EMEAC Sales leaders for all significant tenders and contract negotiations where appropriate
  • Key participant in Integrated Business Planning process and Demand Planning process
  • Member of EMEAC BSHS Marketing Leadership team
  • Member of New Product Commercialization teams
This position will require 50% travel time.
The Position Requires:
  • An experienced International/European Marketing professional, with extensive experience in developing Marketing strategy and plans, including integrated communication plans within a regulated environment and managing complex projects
  • Experience working with agencies (insights and communication agencies)
  • Track record of building superior marketing plans and delivering business results, particularly profitable gains in market share
  • Proven track record of operating within a matrix organization
  • Superior problem solving, negotiation, relationship building, communication and influencing skills at all levels of the organization
  • Leadership skills with a strong bias for action
Key Selection Criteria
  • International Marketing experience 
  • Significant brand/product management experience with a track record of generating innovative ideas, processes or solutions that create value. Service marketing experience is a plus.
  • Experience in building integrated marketing communication plans, B2B and as well as B2C in Healthcare and / or Consumer Healthcare
  • Ability to lead, collaborate and influence in a matrix organization
  • Demonstrated openness to diverse ideas and encouraging the same in others
  • Bachelor Degree required. Masters in business or marketing, strongly preferred
  • Strong oral and written communication skills

Results Orientation and Sense of Urgency

 

To be successful the candidate will not be satisfied with simply achieving goals, but will seek ways to exceed them. He/she will have demonstrated that they take ownership and hold themselves and others accountable for commitments and they deliver despite constraints or unexpected obstacles. In such cases, the ability to drill into detail in order to fix problems and get things done is vital.

The candidate must have an action oriented mindset and a heightened sense of urgency.

Must also have excellent organizational skills and a track record of collaborating cross-functionally to develop, structures, processes and metrics, improving business practices, using internal and external bench marking and taking a strong customer/business view.

 

Collaboration & Influencing

 

It is imperative that the individual is able to build a network of relationships both externally (e.g. with key customers, distributors or KOL’s) and internally in order to operate effectively in a matrix structure, particularly with regional sales leads and Dealers. He/she will seek input from the local markets, but at the same time be a good coach and challenger of his/her peers, not shying away from bringing up uncomfortable issues of importance in order to discuss and resolve them.


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